Latino Business Report

Seven Ways to Survive (and Thrive) This Holiday Season

The holiday season is often portrayed as a time of joy, family, and celebration—but for many, it can also bring stress, loneliness, and emotional challenges. In this episode, we sit down with Laura Ramirez, a seasoned psychotherapist with over 20 years of experience helping individuals navigate life’s toughest moments.
Laura shares practical strategies and insights to help you manage the emotional ups and downs that can arise during Christmas. From coping with holiday stress to finding peace amidst the chaos, this conversation offers tools to support your mental well-being during the festive season.
Whether you’re feeling merry or a little overwhelmed, this episode is for you. Tune in and discover how to make this holiday season more balanced and meaningful.
Ep 118 _12.23.2025
 

Multicultural Mainstreaming: Why Hispanics Are Reshaping U.S. Consumer Marketing

Episode 116: Unlocking the Power of Multicultural Marketing with Hernan Tagliani
Episode Description:Today, we’re diving into the world of multicultural marketing and the growing influence of the Hispanic market in the U.S. My guest, Hernan Tagliani, is a leading expert in this space—an award-winning strategist who helps Fortune 500 companies connect authentically with diverse audiences.
My guest, Hernan Tagliani, is an award-winning marketing strategist, author of Multicultural Mainstream, and founder of one of the fastest-growing multicultural agencies in the country. He’s helped Fortune 500 brands connect authentically with diverse audiences and has been recognized as a Top 10 Latino Influencer and CEO of the Year.
In this episode, we explore:🎯 How culture + creativity = real business growth🎯 Strategies to engage diverse audiences authentically🎯 Lessons from Hernan’s work with major brands
Get ready to take notes and level up your marketing game!
Key Takeaways:• The growing power and influence of the U.S. Hispanic market• How multicultural marketing drives authentic engagement• Strategies for integrating culture into business growth• Lessons from Hernan’s career working with Fortune 500 companies
Resources & Links:• (4) hernan tagliani | LinkedIn • Amazon.com: Multicultural Mainstream: The Power of Hispanics In Consumer Marketing eBook : Tagliani, Hernan: Kindle Store • Multicultural Marketing Strategist — Hernán Tagliani 

Lo Que No Se Habla: Latino Mental Health Uncovered

Episode 115 - Welcome to another episode of the Latino Business Report. If you’re tuning in for the first time — gracias and bienvenidos! You can explore our full library of episodes anytime at LatinoBusinessReport.com.
In this episode, we’re having an open and insightful conversation about Latinos and Mental Health. Our guest is one of my favorites and a familiar voice on the show — certified psychotherapist Laura Ramirez from Houston, Texas.
Laura sheds light on the cultural stigmas that often hold Latinos back from seeking therapy and offers practical ways to challenge those beliefs. Together, we’ll explore how we can shift perspectives, normalize conversations around mental health, and embrace healthier ways of caring for ourselves and our families.
So sit back, relax, and let’s dive in.

Mariachi Rock Revolution: The Electrified Experience

Episode 114 - Haydn Vitera – Mariachi Rock Revolution
Our guest today is no stranger to pushing musical boundaries. A classically trained violinist, powerhouse vocalist, and seasoned performer, Haydn Vitera has shared the stage with legends and carved out his own space with a bold new sound. He’s the visionary behind Mariachi Rock Revolution, a high-energy fusion of mariachi and rock that’s redefining what it means to celebrate cultural heritage through music.
In this episode, Haydn talks about his musical journey, the inspiration behind blending mariachi with electrifying rock, and how this unique sound is both honoring tradition and breaking new ground.
Event SpotlightKick off Hispanic Heritage Month with a very special night at the Long Center on Sunday, September 14th:
Mariachi Rock Revolution: The Electrified Experience
Featuring Haydn Vitera’s Mariachi Rock Revolution, The University of Texas Mariachi Paredes, and Grammy-winner Rick Treviño.
Benefiting Mariachi Para Todos, part of Austin Soundwaves, which brings mariachi music education to more students across Central Texas.
✨ If you’ve ever wondered what Trans-Siberian Orchestra would sound like if it was born on the border—this is it! Expect a dynamic blend of tradition and modern energy that celebrates the diverse roots of Hispanic heritage while bringing together music lovers from all walks of life.
Event Details:
Sunday, September 14th
Long Center, Austin, TX
Proceeds support Austin Soundwaves’ Mariachi Para Todos program
Get Tickets - Sunday, September 14, 2025 5:30PM | Long Center
 

From Stage to Statesman: Bobby Pulido's Next Chapter

Episode 113 - From Stage to Stateman: Bobby Pulido’s Next Chapter
Episode Summary:In this heartfelt and candid episode, we sit down with Latin Grammy-winning Tejano icon Bobby Pulido, who’s currently in the middle of his highly anticipated farewell tour after a groundbreaking 30-year career in music.
Bobby reflects on his unexpected rise to fame—from a young man who once dreamed of becoming a lawyer to becoming one of the most recognizable and celebrated voices in Tejano music. He shares the personal and professional turning points that shaped his journey, and why now, even at the height of his success, he's stepping away from the stage.
And what’s next? Bobby is preparing for a new chapter—public service. While we pressed (gently and not-so-gently) for clues about a potential political run, Bobby keeps those cards close to his chest. No confirmations here, just a little speculative fun.
Tune in for a conversation full of laughs, memories, and a few surprises. Whether you're a lifelong fan or just discovering Bobby’s music, this episode captures the spirit of an artist who’s always stayed true to himself—and now looks ready to serve in an entirely new way.
🧭 Topics Covered:
Bobby’s early ambitions and why music was not part of the original plan
Memories from his breakout years and Tejano’s golden era
What the farewell tour means to him
Reflections on identity, legacy, and Latino representation
Public service: Why it’s calling him—and why he’s (mostly) staying quiet about what’s next
What he wants fans to know, remember, and carry forward
🎧 Listen now and celebrate three decades of music, culture, and purpose with Bobby Pulido.
 

Sgt. Q: From the Battlefield to Business – A Story of Redemption and Purpose

Episode 112 -This week on Latino Business Report, we bring you the incredible    journey of Aaron Quinonez — better known as Sgt. Q. A U.S. Marine Corps veteran, PTSD survivor, and faith-driven entrepreneur, Sgt. Q has turned trauma into triumph by building not only homes for the poor but also successful businesses that empower others.
Raised in chaos and hardship, Aaron found purpose after nearly ending his own life. Through faith, service, and grit, he transformed his pain into action — founding Q Missions, launching impactful ventures, and becoming a beacon of hope for veterans and entrepreneurs alike.
📌 Episode Notes:Guest: Aaron Quinonez (Sgt. Q)
Marine Corps Veteran & PTSD advocate
Founder of Q Missions
Serial entrepreneur & author
Speaker, father, and servant leader
Topics Covered:
Overcoming a traumatic childhood and invisible wounds of war
Spiritual breakthrough and healing through service
Launching mission-driven businesses with impact
Lessons on resilience, leadership, and finding purpose in business
Using entrepreneurship as a tool for recovery and community change
💡 Takeaway:Sgt. Q’s story is proof that even in your darkest hour, you can rise — not just to survive, but to build a life, a legacy, and businesses that serve others.
 
Healing Thru Service: The Warrior's Guidebook to Overcoming Trauma 
Healing Thru Service: The Warrior's Guidebook to Overcoming Trauma: Q, Sgt: 9781646451524: Amazon.com: Books
 
 

Modern Slavery: The Human Trafficking Crisis

Episode 111 -
Episode Title: Modern Slavery: The Human Trafficking CrisisPodcast: The Latino Business Report
Guest: Detective Cadenas, Austin Police Department – Human Trafficking Unit
Episode Summary:In this powerful and eye-opening episode, we sit down with Detective Cadenas from the Austin Police Department’s Human Trafficking Unit to shed light on one of the world’s fastest-growing criminal enterprises: human trafficking.
What You’ll Learn:
The different forms human trafficking can take—and how it often hides in plain sight
Why trafficking remains a highly profitable and dangerous business
Common red flags and warning signs that someone may be a victim
How everyday people can help identify and support those affected
Key Takeaway:Human trafficking isn’t just a far-off issue—it could be happening in your community. This episode will challenge you to see the world with more awareness and compassion.
Call to Action:Be informed. Be alert. And don’t be afraid to report suspicious activity. Your awareness could help save a life.
Listen now—this is a conversation you don’t want to miss.
 
Contact:
Albino.cadenas@austintexas.gov  

Modernizing Texas Tax Policy: How HB 2428 Empowers Retailers

Episode 110 – Fairness for Small Biz: The Fight for HB 2428 in TexasLatino Business Report
Welcome to the show! In this episode, we’re diving into a critical conversation unfolding right here in Texas—one that could reshape how small businesses across the state operate and survive.
We’re joined by two powerhouse guests:
🔹 Eddie Lucio III – Former State Representative who served eight terms representing House District 38. During his time in the Legislature, he chaired key committees and led impactful work on education, healthcare, water security, and consumer protections. Now, he’s a practicing attorney, public affairs expert, and small business owner.
🔹 Corey Ticknor – A seasoned government relations professional with over a decade of experience in Texas politics. From his early days as a senior legislative staffer to his current role as a lobbyist and policy strategist, Corey has helped pass over 100 bills across a wide range of issues, from broadband to public safety.
At the heart of this conversation is House Bill 2428 – The Fair Business Reimbursement Act, led by the Texas Association of Mexican American Chambers of Commerce (TAMACC) and a strong coalition of business organizations.
For years, small and minority-owned businesses in Texas have shouldered the burden of being unpaid tax collectors—swallowing rising credit card fees that eat into already razor-thin margins. HB 2428 is a push for fairness, not tax cuts. It’s about modernizing the system and ensuring small businesses can continue to compete and thrive.
In this episode:
What exactly is HB 2428—and why is it gaining momentum now?
The hidden cost of swipe fees on small businesses
Who’s supporting the bill—and who’s standing in the way
What’s at stake for the future of doing business in Texas
🎧 Stick around as we unpack the bill, the movement behind it, and why this moment matters more than ever for entrepreneurs across the state.

Nuestro Stories: Where Our Heritage Lives Daily

Episode 109 -Telling our stories is part of who we are — it’s in our culture, our blood, our history. But now more than ever, we need to amplify those stories — for the world and for our own communities.
In this episode of Latino Business Report, I sit down with storyteller and friend Catherine Jones, proud daughter of Cuban immigrants and Editor At Large for Nuestro Stories. Join us as we talk about the power of storytelling, identity, and why preserving our cultura through our words matters more than ever.
website- Nuestro Stories - Latino Heritage. Every Day. 

Your New Favorite Cocktail

Episode 108 -
Meet Toucan – Your New Favorite Cocktail Companion
Crafting the perfect cocktail isn’t always easy—until now. In this episode, we chat with Tatiana Chamorro, one of the founders of Toucan, about their game changing Two Can technology. Say goodbye to the mess and prep—just shake, pour, and enjoy.
Whether you’re a cocktail lover or just curious, this episode is your go-to for effortless mixology and delicious inspiration. Cheers!
Website - Ready to Drink Cocktails | Toucan Cocktails 
50% Discount Code - Chief Martini Officer