How Small Businesses Can Use Press Releases to Market Themselves

Episode 15 – There are ways to brand and market your company other than paid advertising. In this episode we interview Bill Gato, CEO, Co-Founder and Partner of Latinx Newswire and Angela Sustaita-Ruiz, Co-Founder of Brilla Media, RetroPop Media and Hispanicize.

Take advantage of  Bill and Angela’s marketing and public relations expertise. Learn how even a small business can get great media coverage without having to pay for it.

The Complicated Plight of Immigrants, Dreamers and DACA Recipients in the U.S.

Episode 14 – In this episode Host J.R. Gonzales has a candid conversation with Eddie Aldrete about Immigration, Dreamers and DACA. Aldrete has been named one of the Top 100 most influential figures in Texas politics and government and one of the most influential people in San Antonio.

As an IBC senior vice president, Eddie Aldrete monitors local and federal policies that directly impact the financial services industry, international trade, economic development, immigration, border security and other issues that impact the communities the bank serves.

From 2018 to 2021, Aldrete served a three-year term as chairman of the board of directors of the Washington, DC-based National Immigration Forum.  Additionally, he is the past chairman of the Texas/Mexico Trade Coalition where he spearheaded efforts for the Texas Association of Business in support of the US/Mexico/Canada Trade Agreement (USMCA).  Aldrete is heavily involved in issues related to immigration reform, border security, as well as the demographic shifts and trends that may have possible negative effects on the state and national economies. He is currently the co-chair of the Texas Opportunity Coalition, a group of businesses, institutions, executives, and leaders from across Texas who are dedicated to passing a federal congressional DREAM Act that provides permanent legal status to Dreamers.

Last Chance to Get Free Assistance for a Forgivable PPP Loan - Under the New Criteria You May Qualify

Episode 13 - In this episode learn about the new criteria of the Paycheck Protection Program (PPP), and the set asides for small businesses. The Director of Business Education and Consulting Services for Prestamos CDFI, Amber Cordoba, gives listeners step by step instructions on how to apply for this forgivable loan.

In this round of PPP Loans 501(c)(6) organizations with fewer 150 or fewer employees and Self-Employed Individuals with Schedule C positive net income on Line 31 qualify.

Prestamos CDFI has partnered with TAMACC to offer free webinars that that answers all your questions and gives you step by step assistance. Prestamos services are free. They will also help business owners apply for loan forgiveness.

To register for the FREE PPP 2021 Webinar go to - https://bit.ly/3eJeceU 

For more info. call the TAMACC Office (512) 444-5727

What Are the Advantages of Outsourcing Your Company’s Back-Office?

Episode 12 - Meet Albert Martinez, president, and CEO of Solve HR a professional employer organization (PEO). Originally from Mission, Texas in the Rio Grande Valley, Martinez grew his San Antonio based company, Solve HR, to 47 states.

In this episode, host J.R. Gonzales, has a candid conversation with Martinez about many of the back-office obstacles that face small to medium sizes businesses. Martinez also talks about how efficiently providing HR solutions allows business owners to be effective for their business and employees.

To find out more about Solve HR https://solvehr.com/ 

Keep Texas Trucking: How Lawsuit Abuse Hurts You and the Economy

Episode 11- Abusive commercial vehicle lawsuits have put a target on the backs of Texas small businesses, even if they have not been involved in an accident. 

According to the Texas Office of Court Administration, motor vehicle litigation has increased 118 percent in Texas since 2008, while other types of personal injury litigation have decreased. A lawsuit was filed after one out of every 10 crashes in 2019, up from one in every 17 cases in 2008. This has caused the price of insurance to skyrocket, whether or not a company has had an accident or even owns a vehicle.

Many commercial vehicle operators in Texas are small businesses that simply cannot afford the risk of an abusive lawsuit or the increased cost of insurance. If a company is not forced out of business by the increased burden, these costs are often passed on to Texas consumers in the form of more expensive goods and services.

For more information about the Keep Texas Trucking Coalition, please visit www.keeptexastrucking.com.

After a 26-year campaign, Congress passes a bill for the Smithsonian to add a National Museum of the American Latino.

Episode 10 - For over a quarter-century the Friends of the American Latino Museum has been the only organization dedicated to advocating for a National Latino Museum.

In this episode, we have conversation with Danny Vargas, who was Chairman of the Friends of the American Latino Museum when Congress passed the bill and was signed into law. “The passage of this bill caps off a decades-long effort to create an institution that would celebrate and commemorate the over 500 years of Latino contributions to the building, shaping and defending of America; enlighten all visitors to the fascinating complexity of Latino culture and today’s Latino community; and serve to inspire future generations.” said Vargas “The time has come to tell the stories that have been excluded from our history book and missing from our museums.”

As a Professional Golfer Omar Uresti Works to Play and Plays to Work

Episode 9 - Omar Uresti discovered his love for the game of golf at age 4. Determined to pursue his passion Uresti became a professional golfer when there were very few Latino playing the game. This interview gives listeners a glimpse of what it takes to be a professional golfer.

Chickens Don’t Have Fajitas - An Interview with the Fajita King Sonny Falcon

Many people think that if you put grilled meat in a tortilla add cheese, guacamole, sour cream, and Pico de Gallo that you have a fajita. No, you have a taco. A fajita is a specific cut a meat that comes from a cow. Therefore, there is no such thing as a chicken fajita.

This episode - Chickens Don't Have Fajitas, interviews Sonny Falcon, the Fajita King. Sonny Falcon whose name became synonymous with fajitas passed December 19, 2019 at the age of 81.

This audio recording of J.R. Gonzales and Evelina Solis hosting 501 News Latino originally aired in 2011 on KDRP 103.1 FM and streamed worldwide at KDRP.org. Affiliate of the Sun Radio Network. Warning:

This episode may not be suitable for vegetarians

Marketing and Revenue Growth Tips from Hamid Yaz, Entrepreneur Extraordinaire (Part 1)

Episode 7 - Business owners and entrepreneurs all want their operations to grow. However, many owners focus on the wrong things that have no direct or immediate effect on generating revenue, securing long-term customers, or many other business goals and objectives. This episode speaker Hamid simplifies the growth process into proven and amazingly easy to understand methods that entrepreneurs around the world constantly overlook. If you ready to get your business growing, grab a note pad and listen to this podcast. You will be glad you did.

Marketing and Revenue Growth Tips from Hamid Yaz, Entrepreneur Extraordinaire (Part 2)

Episode 6 - Business owners and entrepreneurs all want their operations to grow. However, many owners focus on the wrong things that have no direct or immediate effect on generating revenue, securing long-term customers, or many other business goals and objectives. This episode speaker Hamid simplifies the growth process into proven and amazingly easy to understand methods that entrepreneurs around the world constantly overlook. If you ready to get your business growing, grab a note pad and listen to this podcast. You will be glad you did.