Latino Business Report

Follow the Journey of 1824 Tequila from Cultivation to Distribution

Episode 76 -Tequila is now a global phenomenon, with numerous brands and types available. It has transcended its traditional image as a rustic, local spirit and is often enjoyed in cocktails, shots, and sipped neat. High-quality 100% agave tequilas have gained recognition for their craftsmanship and flavor profiles.
In this episode of the Latino Business Report my guests are Omar and Zandra Castaneda the funders and co-owners of 1824 Tequilia.
More Info - Tequila 1824 | Epic memories legendary taste 

Hispanic Fun Facts They Don’t Teach You in School

Episode 76 (rr) -Learn Fun Facts about Hispanic Heritage that they did not teach you in school. This episode originally dropped September 30, 2021. The historical facts remain the same population and economic metrics have grown.
The Hispanic population in the U.S. has surged to an impressive 63.7 million, constituting more than 19% of the nation's total. Hispanic purchasing power now stands at an astonishing $2.5 trillion. Imagine this: if U.S. Hispanics were a sovereign nation, they'd boast the world's fifth-largest GDP. Join us for an eye-opening exploration of these captivating Hispanic heritage facts!

The Power & Advantage of Trained Salespeople

Episode 75 - If you're looking to unlock the secrets of successful selling and sharpen your sales skills, this episode is a must-listen. Join us as we delve into the world of sales with Andrew Eilers from Power Sales University, and learn how to close deals like a pro.
Listen to learn about the science of sales and learn a few tips on how to close the deal.
Power Sales University Website - Sales Training - Online Sales Training | Power Sales University 

The Business of Making Tamales: Turning Tradition into Success

Episode 74 - In this episode, we explore the extraordinary journey of Valerie Gonzalez and Herlinda Lopez-Wood, the mother-daughter duo behind Delicious Tamales y Mas. With over 2 million tamales sold annually and two decades of nationwide shipping success, they've turned a centuries-old Mesoamerican staple into a modern culinary treasure.
Learn how they're expanding their online menu to include more Mexican delights and discover the secrets behind their enduring success. Join us for a taste of tradition, entrepreneurship, and the irresistible flavors that have captivated the nation.

The Attorney Advantage: How Your Choice Makes a Difference

Episode 73 - In this episode of Latino Business Report, we are honored to introduce Jesses Gonzalez, a self-made luminary in the realm of legal practice. Emerging from the lower Rio Grande Valley in Texas, Jesse's journey from migrant farmworker to one of the region's preeminent Personal Injury Attorneys is nothing short of inspiring. Armed with years of hard-earned experience, Jesse has deftly navigated the intricate landscape of personal injury law, cultivated triumphs and cultivating a legacy of excellence.
Personal Injury Attorney | J. Gonzalez Law Firm (jgonzalezlawfirm.com) 

Unleashing Transformation: The Power of Courage, Tenacity, and Purpose

Episode 72- Change rarely occurs rapidly; rather, it unfolds gradually, intricately woven into the fabric of society. This intricate process is often propelled by individuals like our esteemed guest, Paul Saldana. On this episode of the Latino Business Report, we delve into the imperative of consistently striving to instigate constructive transformation within our Latino community.

Unlocking the Power of DEI: Fostering Employment Engagement and Productivity Through Bridging Differences

Episode 71 - In today's competitive market, individuals and organizations are constantly seeking ways to gain a competitive edge, striving to enhance their efficiency and productivity. In this episode of Latino Business Report, we are joined by Thelma Tamez, an expert in DE&I - Diversity, Equity, and Inclusion. Thelma shares valuable insights and practical tips, guiding listeners on how to unleash the untapped potential within their businesses or organizations.
For more information - Thelma Tamez – La encantada (laencantadaengagement.com)

Navigating Back-to School Anxiety

Episode 70 - Are you feeling the back-to-school jitters? You're not alone! Join me in this insightful episode of Latino Business Report, with Psychotherapist Laura Ramirez, who shares invaluable tips to help both students and parents cope with the stress and anxiety that often comes with the start of a new school year.

Ride Share 2 Vote: Empowering Democracy One Ride at a Time

Episode 69 - In this informative episode of the Latino Business Report, we leave no room for voting excuses as we delve into the inspiring work of Ride Share 2 Vote Aware, a new nonprofit organization that is breaking down barriers to voting. Join us as we explore how this innovative initiative is making voting more accessible than ever by offering free rides to the polls.
For More Info - Home - Rideshare2Vote Aware

7 Myths About Hispanic Marketing

Episode 68 - If you are not investing in multicultural marketing, you’re not investing in marketing.
The US Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers.
Now more than ever, corporations operating in the US should see the Hispanic population at the core of their existing and future strategies, but many leaders believe Hispanic marketing is the same marketing you run for Anglos but translated into Spanish, or that all Hispanics are undocumented immigrants with no purchasing power, or that using Mariachis in their communications is the way to connect with this diverse segment. It’s time for a modern approach. In this episode we talk with, Isaac Mizrahi, one of the country’s leading voices in multicultural marketing, uses his unique experience as a corporate executive, agency CEO, and industry leader to help businesses grow by leveraging the booming Hispanic consumer segment to drive sales.